Understanding Whether an Insight is Genuine
Understanding if an insight is genuine is critical to any business's success. In this short video, I ask several questions that will help marketers understand if an insight is real and I share how I worked with a technology company to help it become more competitive. This information is taken from my new book, The Insight Discipline.
You can learn more about the book here and on the AMA website. And if you feel so inclined, you can purchase a copy on Amazon.