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About Liam Fahey

Liam Fahey has an extensive academic background and 30 years of practical experience in a variety of industries around the world. His corporate clients include some of the world's best-known brands and he has delivered executive education for more than 10 universities around the globe. 


His custom-designed intelligence and insight workshops have enabled organizations to develop a deeper understanding of their emerging and potential competitive environments; understanding that makes a real difference in their thinking, decisions, and action. The difference is reflected in the development of new points of view about the future, new strategy options, new modes of strategy execution, and new organization-wide capabilities.


He holds a Ph.D. degree from the University of Pittsburgh.

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Co-founder & Partner

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Professor of Management Practice (Babson Executive Education)

Positions Held

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Faculty Member

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Faculty Member

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Visiting Faculty

Awards & Recognition

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First recipient of the Meritorious Award for Distinguished Service from the Society of Competitive Intelligence Professionals (SCIP).

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Named in the top 150 management gurus in the 2003 Davenport and Prusak book What’s the Big Idea.

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Voted "Outstanding Teacher of the Year" by the Kellogg School of Management students.

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Ph.D. dissertation was awarded the A.T. Kearney "Certification of Distinction" by the Academy of Management.

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"Market-Based Assets and Shareholder value: A Framework for Analysis", co-authored with Rajendra K. Srivastava and Tasadduq A. Shervani, won all three major Journal of Marketing awards: the Alpha Kappa Psi award for best managerial article, the Harold Maynard award for best theoretical contribution, and the Jagdish Sheth award for long-term contributions to the discipline. It also won the Marketing Science Institute’s best paper award.

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Another paper, “Invented Competitors: A New Competitor Analysis Methodology,” that created a future-based approach to identifying potential new competitors and assessing their implications for your firm’s current and potential strategy, won Strategy and Leadership journal’s best paper award.


Liam Fahey is the author and/or editor of eight books and author/co-author of 50 plus articles (and book chapters) for a wide variety of academic and managerial publications, including:

Areas of Expertise

Liam Fahey's expertise covers a wide range of business and leadership subjects; however, his core focus is marketplace intelligence and how insight can be used to drive growth and progression.