Knowledge Center

By Dr. Liam Fahey & Hubert Saint-Onge Abstract Leaders experience high levels of ambiguity when successive waves of rapid change...

My guide on validating an insight

Insight is the new marketplace understanding that makes a difference to the organisation’s thinking, decision making and action.

Competitor analysis is never just about obtaining competitor data, it is all about crafting competitor understanding that you can use.

Too often the quest for truly new customer insight stops short at data analysis, often just confirming what was already common knowledge.

I recently shared a set of questions with mycustomer.com that will help organisations determine how insight-oriented they are.

When you’ve gained a new insight about change in your industry, you may assume that its implications are obvious and you need to rush in...

Most marketing departments assess market position based on a standard set of their “greatest hits” reports, but that's not the full story...

Watch a recording of an insight-focused session I ran for ISB (Indian School of Business) – Centre for Business Markets in early May 2019.

When your brand is the market leader, it may seem the best strategy is to stay the course and reap the profits, but you could be at risk...

With so much data available, why do marketers frequently disappoint their senior management or clients for failing to provide new insights?

How do you validate insights if they pertain to the future, are created by humans or could prove invalid over time?