Liam FaheyApr 20, 20211 minInterview with Dinis Guarda for citiesabc PodcastI was recently interviewed by Dinis Guarda on the citiesabc podcast, where we discussed my book The Insight Discipline as well as...
Liam FaheyApr 6, 20215 minFive Tips for Creating an Insight CultureInsight is the new marketplace understanding that makes a difference to the organisation’s thinking, decision making and action.
Liam FaheyMar 30, 20215 minOutfoxing Your Competitors: Three Keys to Using Competitor Analysis to Beat Your RivalsCompetitor analysis is never just about obtaining competitor data, it is all about crafting competitor understanding that you can use.
Liam FaheyMar 25, 20215 minDriving a Customer Insight Culture: 4 Questions Leaders Should AskToo often the quest for truly new customer insight stops short at data analysis, often just confirming what was already common knowledge.
Liam FaheyMar 15, 20213 minIs Your Company Insight-Oriented? A Preliminary AssessmentI recently shared a set of questions with mycustomer.com that will help organisations determine how insight-oriented they are.
Liam FaheyAug 13, 20193 minNot So Fast! When You Get a New Insight, Don’t Jump to ConclusionsWhen you’ve gained a new insight about change in your industry, you may assume that its implications are obvious and you need to rush in...
Liam FaheyMay 29, 20192 minBreaking Out of Your Analysis Rut: Take a Fresh Approach to Reach “Aha!” InsightsMost marketing departments assess market position based on a standard set of their “greatest hits” reports, but that's not the full story...
Liam FaheyMay 16, 20191 minCentrality of Market Insights for Marketplace SuccessWatch a recording of an insight-focused session I ran for ISB (Indian School of Business) – Centre for Business Markets in early May 2019.
Liam FaheyMay 7, 20193 minAre You About to Be Blindsided? Expanding Your Focus Can Reveal Valuable InsightsWhen your brand is the market leader, it may seem the best strategy is to stay the course and reap the profits, but you could be at risk...
Liam FaheyMar 25, 20193 minGetting Beyond the Obvious: Finding Real Insight in a World Overflowing with DataWith so much data available, why do marketers frequently disappoint their senior management or clients for failing to provide new insights?
Liam FaheyFeb 4, 20191 minHow Do You Validate an Insight?How do you validate insights if they pertain to the future, are created by humans or could prove invalid over time?
Liam FaheyJan 7, 20191 minHow to Infuse an Insight Culture into Your TeamIn this short video, I give some tips for fostering an insight-driven culture in teams of any size from The Insight Discipline.