Liam Fahey
Five Tips for Creating an Insight Culture
Insight is the new marketplace understanding that makes a difference to the organisation’s thinking, decision making and action.
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Knowledge Center
Liam Fahey
- Mar 30, 2021
- 5 min
Outfoxing Your Competitors: Three Keys to Using Competitor Analysis to Beat Your Rivals
Competitor analysis is never just about obtaining competitor data, it is all about crafting competitor understanding that you can use.
Liam Fahey
- Mar 24, 2021
- 5 min
Driving a Customer Insight Culture: 4 Questions Leaders Should Ask
Too often the quest for truly new customer insight stops short at data analysis, often just confirming what was already common knowledge.
Liam Fahey
- Mar 14, 2021
- 3 min
Is Your Company Insight-Oriented? A Preliminary Assessment
I recently shared a set of questions with mycustomer.com that will help organisations determine how insight-oriented they are.
Liam Fahey
- Aug 13, 2019
- 3 min
Not So Fast! When You Get a New Insight, Don’t Jump to Conclusions
When you’ve gained a new insight about change in your industry, you may assume that its implications are obvious and you need to rush in...
Liam Fahey
- May 29, 2019
- 2 min
Breaking Out of Your Analysis Rut: Take a Fresh Approach to Reach “Aha!” Insights
Most marketing departments assess market position based on a standard set of their “greatest hits” reports, but that's not the full story...
Liam Fahey
- May 7, 2019
- 3 min
Are You About to Be Blindsided? Expanding Your Focus Can Reveal Valuable Insights
When your brand is the market leader, it may seem the best strategy is to stay the course and reap the profits, but you could be at risk...
Liam Fahey
- Mar 25, 2019
- 3 min
Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data
With so much data available, why do marketers frequently disappoint their senior management or clients for failing to provide new insights?
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